Topic: Intellectual Property and the Diffusion of Culture: Insights from the Swiss Watchmaking Industry 

This presentation explored how IP laws promote the spread of cultural values, examines the IP strategies of the Swiss watchmaking industry, and discusses market-based solutions that could shape future legislation. It highlighted the role of IP in transforming consumer goods into symbols of national cultural identity

Date:  2025 January 21st 12:00~14:00
Location: Seoul National University Bldg 17, Room 103
Speaker :  Gösken, Christophe (cgoesken@ethz.ch) / Affiliation: ETH Zürich (Eidgenössische Technische Hochschule Zürich)